Nike's Glass Slipper

In theory programs to help female student athletes prepare for the business world are a fantastic idea.
The next generation always needs new role models and woman role models shows a closing of the gender gap.
Win. Win.
Right?
So why are two of the programs that are attempting to provide equality for female students titled Hoops to Heals and Sooner Stilettos?
Are we really teaching girls about how to succeed outside of sports or are we simply reinforcing the traditional gender roles of the past (and sadly the present)?
Is Nike's glass slipper benefiting female athletes or simply leading Cinderella to her prince and their very domestic happy ending?
What do you say we rename these exciting programs and teach young women to succeed no matter what pair of shoes they decide to wear...
ANM

Photo: Google Images